Best Prime Day deals 2022: what happened & new date announced

What happened in the Amazon Prime Day 2022 sale & the second sale date...

Amazon Prime Day 2022
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(Image credit: Amazon)

The Amazon Prime Day 2022 sale took place on 12th-13th July, and there were hundreds of deals on popular brands and products, exclusive to Prime members. 

Following the success of the July sale, there were rumours floating around about a second Prime Day sale taking part in 2022. It was recently announced that a second Prime Day sale will be taking place in October (opens in new tab), so mark your calendars for 10th-11th October 2022!

Shop early Prime Day 2 deals (opens in new tab)

In this guide, we'll take you through the best deals from the Prime Day sale in July and what to expect from Prime Day 2. Make sure to keep this page bookmarked for all the early deals from this new Prime Day event, plus top product categories to shop from and how to save extra money this year.

When is Amazon Prime Day?

The Prime Day sale happened on 12th - 13th July 2022 and had some of the best offers on offer over the 2-day event. There were record low prices across multiple departments, specifically on Amazon devices.

But, there are now rumours circulating about Prime Day 2, another sale later in the year. According to Insider (opens in new tab), Amazon asked its retailers to submit lightning deals by 22nd July for what it’s calling 'Prime Fall'. 

It was announced in late September that Prime Day 2 will be happening on 11th-12th October in 15 different countries, including UK, US, France, Germany, Italy, Canada and many more. This sale is almost like an early treat to Amazon shoppers before Black Friday (opens in new tab), so make sure you bookmark this page for all the latest information on the Prime Day 2 sale, including early deals.

Best early Prime Day 2 deals

Shop the Prime Early Access Sale (opens in new tab)

Amazon Device deals

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Fire TV Stick 4K: was £49.99, now £29.99 at Amazon (opens in new tab)
Save £20 on the Fire TV Stick 4K in this early Prime Day 2 deal. Fire TV Sticks were the big sellers in the July event, so we predict this smart remote to fall in price further leading up to the official October sale.

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Echo Dot (3rd generation): was £39.99, now £16.99 at Amazon (opens in new tab)
Get 58% off the Echo Dot (3rd gen) smart speaker. This petite speaker comes with Alexa voice commands and can play music, read recipes, check the news and weather, and much more.

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Echo Dot (4th generation): was £49.99, now £19.99 at Amazon (opens in new tab)
Get the Echo Dot (4th gen) for under £20 at Amazon. This popular smart speaker is a great addition to any household and this better than half price deal helps you save £30.

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Echo Dot with Clock (4th gen): was £59.99, now £29.99 at Amazon (opens in new tab)
Now just £29.99 (half price), the Echo Dot with Clock has the same features, functions and power as the standard 4th gen version but comes with an LED clock display. Only available in Glacier White.

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Echo Show 5: was £74.99, now £34.99 at Amazon (opens in new tab)
Save £40 on the Echo Show 5 (2nd generation) in this early Prime Day 2 deal. Available in multiple colours, this smart display easily controls other smart devices, makes video calls, set timers, and much more.

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Echo Show 8: was £119.99, now £69.99 at Amazon (opens in new tab)
One of the latest Echo Show generations, the Echo Show 8 is now under £70 at Amazon. It has a wide 8-inch touchscreen and is packed full of smart features to make your life easier.

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Fire 7 Tablet: was £59.99, now £34.99 at Amazon (opens in new tab)
Fire Tablets were extremely popular during the July Prime Day sale, so 'Prime Fall' is following suit. Perfect for Christmas, the Fire 7 Tablet is available in multiple colours, has a wide 7-inch touchscreen and easily holds all apps and games in one place.

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Fire HD 8 Tablet: was £89.99, now £39.99 at Amazon (opens in new tab)
A step up from the Fire 7, the Fire HD 8 Tablet is faster, has more storage and has a bigger 8-inch touchscreen. It has an impressive battery life and comes with Alexa built-in.

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Fire HD 10 Tablet: was £149.99, now £89.99 at Amazon (opens in new tab)
Save £60 (40%) on the Fire HD 10 Tablet. This superfast and responsive tablet is bigger, better and faster than its other generations. Packed full of features, it's easy to travel with and you can easily make voice or video calls, alongside other apps.

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Kindle Oasis: was £229.99, now £179.99 at Amazon (opens in new tab)
Save £50 on the Kindle Oasis in this early Prime Day/Black Friday sale. This 7-inch e-reader has a warm adjustable light, paper-like pages and thin ergonomic design. With this purchase, you can also sign up to Kindle Unlimited and get it for free for 3 months.

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Kindle Paperwhite: was £129.99, now £94.99 at Amazon (opens in new tab)
Another Kindle price-drop, the Kindle Paperwhite is now just £94.99 at Amazon. This e-reader is purpose-built for reading and has a 6.8-inch display, thin borders and 10 weeks of battery life.

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Echo Auto: was £49.99, now £24.99 at Amazon (opens in new tab)
The Echo Auto is now half price in this early Prime Day / Black Friday deal. An addition to your car, connect the Echo Auto for easy Alexa control, crisper sounds and much more.

Tech deals

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Dell Inspiron 3502: was £349, now £239 at Amazon (opens in new tab)
Get 32% off the Dell Inspiron 3502. This 15.6-inch laptop runs on an Intel Pentium processor, and comes with 4GB RAM and 128GB storage. This purchase also offers a 1 year Microsoft 365 subscription, including all your favourite Office apps.

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HP 15s-fq2039na: was £399.99, now £279.99 at Amazon (opens in new tab)
Save £120 on the HP 15s-fq2039na Laptop at Amazon. This laptop is speedy, has a 15-inch anti-glare screen and is ideal for both work and play.

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ASUS CX1100 Chromebook: was £229.99, now £149 at Amazon (opens in new tab)
In this early Prime Day/Black Friday deal, you can get the ASUS CX1100 Chromebook for under £150. This clever and quick laptop comes with ChromeOS applications, an impressive screen and processor, plus loads of extra features.

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MSI Katana GF76 Gaming Laptop: was £1,299, now £999 at Amazon (opens in new tab)
Save £300 on the MSI Katana Gaming Laptop. This speedy laptop has a 144Hz rate, 17.3-inch screen and runs on the latest 12th gen i7.

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Apple AirPods Max: was £549, now £469 at Amazon (opens in new tab)
Treat yourself to 15% off the Apple AirPods Max this Black Friday season. Apple deals are few and far between so take advantage of this deal while it lasts! Available in Sky Blue.

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Google Pixel Buds Pro: was £179.99, now £149 at Amazon (opens in new tab)
Save £30.99 on the Google Pixel Buds Pro in this early Prime Day 2 / Black Friday deal at Amazon. These impressive wireless earbuds from Google use active noise cancelling technology and Silent Seal that adapts to your ears and blocks out unwanted noise. Available in charcoal, fog, coral and lemongrass colours.

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Beats Studio Buds: was £159.99, now £128.64 at Amazon (opens in new tab)
Beats headphones saw impressive discounts in the July Prime Day sale, so while this 18% off isn't huge right now, we expect to see more price cuts nearer to Prime Day 2. The Beats Studio Buds are wireless and noise cancelling, compatible with both Apple and Android and they look pretty cool, too.

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Jabra Elite 7 Pro: was £199.99, now £124.99 at Amazon (opens in new tab)
Save £75 on the Jabra Elite 7 Pro In-Ear Earbuds. These clever earbuds have adjustable active noise cancellation, Bluetooth connectivity and Jabra's MultiSensor Voice microphone for clear crisp calls. Available in multiple colours.

Home & Kitchen deals

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Shark Upright Vacuum Cleaner (NZ850UK): was £349.99, now £199 at Amazon (opens in new tab)
If you're looking for a new hoover, this 43% discount on the Shark Upright Vacuum isn't one to miss. It uses Anti Hair Wrap technology to keep the brush roll tangle-free and has a DuoClean floorhead for easy cleaning over multiple floor types.

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Tower T17021 Air Fryer: was £69.99, now £55.34 at Amazon (opens in new tab)
The Tower T17021 Air Fryer uses Rapid Air Circulation for fast cooking times and crispy delicious results. For the health-conscious cookers, this family size air fryer uses little to no oil but still keeps the same great taste.

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Pro Breeze 4.2L Air Fryer: was £89.99, now £64.49 at Amazon (opens in new tab)
Save £25.50 on the Pro Breeze Digital Air Fryer. The LED display allows you to select from 7 pre-set cooking modes, independent temperature control and cooking timers. With this air fryer, you can easily cook, chicken, steak, fish, pork, shrimp, chips and even cake.

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KRUPS EA895N40 Coffee Machine: was £899.99, now £475 at Amazon (opens in new tab)
Save £424.99 on the KRUPS Evidence One Automatic Coffee Machine. This bean to cup machine makes delicious beverages that are barista-style quality. There are 17 drink options to choose from and once you've made your drink, the machine takes care of the cleaning with its automatic rinsing and cleansing programs.

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Ring Alarm 5 Piece Kit + Ring Indoor Cam: was £269.98, now £149.99 at Amazon (opens in new tab)
Save £119.99 on the Ring Alarm 5 Piece Kit and Ring Indoor Cam set. Protect your home with this impressive security bundle, which features the Ring Base Station, Keypad, Contact Sensor, Motion Detector and Range Extender. When paired with the Ring Indoor Cam, both the inside and outside of your home is safe and secure.

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Blink Mini: was £29.99, now £19.99 at Amazon (opens in new tab)
The Blink Mini is a compact indoor smart security camera with 1080o HD day and night video, motion detection and two-way audio. It's easy to set-up by simply plugging it in, and comes with Alexa voice control.

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Blink Video Doorbell: was £49.99, now £33.99 at Amazon (opens in new tab)
The Blink Video Doorbell has hit its cheapest ever price at Amazon in this early Prime Day deal. This smart doorbell allows you to easily see who's at your door while you're away and talk to them with its two-way audio and HD camera.

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Lumie Bodyclock Shine 300: was £149, now £105.99 at Amazon (opens in new tab)
Wake up naturally and gradually with the Lumie Bodyclock Shine 300. This wake up alarm clock mimics the sunrise and sunset, and comes with 15 sleep/wake sounds and FM radio.

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Yankee Candle Large Jar: was £27.99, now £16.99 at Amazon (opens in new tab)
Get 39% off large jar scented Yankee Candles at Amazon. Scents available include Candlelit Cabin, Evergreen Mist, Surprise Snowfall and Twinkling Lights.

Health & Beauty deals

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BaByliss Air Pro Dryer: was £100, now £49.99 at Amazon (opens in new tab)
Get 50% off the BaByliss Air Pro Dryer. This hair dryer uses Air Glide technology that delivers fast and powerful air speed. This deal features the dryer and additional attachments, including a diffuser.

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ghd Original Styler: was £109, now £87.20 at Amazon (opens in new tab)
Straighten and style your hair with 20% off the ghd Original Styler. The ghd Original has a round barrel for curls, flicks, waves or straightening. It uses ceramic heater technology for a smooth and professional finish, heats up quickly and has an automatic sleep mode.

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Braun Series 5 Electric Shaver: was £169.99, now £84.99 at Amazon (opens in new tab)
The Braun Series 5 electric shaver is now half price in this early Prime Day deal. This shaver features 4 flexible blades that adapt to the contours of the face for a close and even shave. Can be used wet and dry.

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Wahl Stainless Steel Stubble & Beard Trimmer: was £69.99, now £48.99 at Amazon (opens in new tab)
Save £21 on the Wahl Stubble & Beard Trimmer in this early Prime / Black Friday deal. This set comes with the trimmer and multiple attachments and combs for a customisable groom.

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Oral-B iO7 Electric Toothbrush: was £399.99, now £149.99 at Amazon (opens in new tab)
Save £250 on the Oral-B iO7. This electric toothbrush uses revolutionary Magnetic Technology and has an app connected handle for smart updates. Comes with 5 cleaning modes, a replacement brush head and a travel case.

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Philips Sonicare DiamondClean 9000 Electric Toothbrush: was £349.99, now £164.99 at Amazon (opens in new tab)
Save £185 on the Philips Sonicare DiamondClean 9000 at Amazon. This smart electric toothbrush has 4 cleaning modes, 3 intensities and pressure sensors that when connected to the app, will tell you how to brush better.

How to get a free Prime account for Prime Day

Amazon Prime Day deals

(Image credit: Christian Wiediger / Unsplash)

It goes without saying (but we're going to say it anyway) that you need to be an Amazon Prime member to shop the Prime Day sale.

Not only do Amazon Prime members get to shop the Prime Day sale, but they also get early access to ALL Lightning Deals and extra offers on Prime benefits, like coupon offers, free Deliveroo Plus and more. While non-Prime members can shop at Amazon during Prime Day, the discounts won't be as big so a Prime subscription is definitely something to consider.

If you're new to Prime, Amazon Prime is available on a 30-day free trial (opens in new tab) for all new members. If you're a student, there's even better news as Amazon offers a free six-month Amazon Prime trial on Prime Student and after that, it will only cost you £4.49 a month.

To shop the Prime Day sale, our advice would be to sign up for a Prime account a couple of weeks before the sales date so you can shop the sale for free. You can cancel your account at anytime if you're not happy with it and you'll have got the best deals from the Prime Day sale, free unlimited delivery and you won't have paid a penny for the membership fee. If you decide to keep your Prime account, see our guide on how to save money on Amazon Prime (opens in new tab) for money-saving hacks.

Sign up now for Amazon Prime (opens in new tab) and start shopping!

What were the best Prime Day deals 2022?

Prime Day had some of the best offers across multiple departments in this year's sale. The best deals were on a range of tech, kitchen and beauty products. For example, the Samsung QN90A TV (opens in new tab) was on sale at half price, the Amazon Echo Dot (opens in new tab) was just £39, and the Philips Sonicare DiamondClean 9000 (opens in new tab) had £400 taken off its price. Other low prices included the Fitbit Versa 2 (opens in new tab), George Foreman Kettle Charcoal BBQ (opens in new tab), Philips Hue smart bulbs (opens in new tab) and free Kindle Unlimited for 3 months (opens in new tab).

Overall, Amazon devices had the biggest discounts with Echo speakers, Blink cameras, Kindles and Fire tablets hitting record low prices. Alongside this, Shark vacuum cleaners also had their prices slashed, Tower kitchen appliances were super cheap and headphones from Beats, Sony and Samsung were incredibly popular.

What brands had the best prices on Prime Day 2022?

In terms of brands, Amazon wrote about which brands would be part of the sale on aboutamazon.com (opens in new tab). A spokesperson said:

“The two-day event includes must-have brands such as Philips, Bosch, Elemis, Rimmel, Urban Decay, Garnier, Miele, Samsung, and Shark; styles from fashion brands including Amazon Essentials, Puma, and Swarovski; and Amazon’s lowest prices ever on select products from Sony and Bose.”

From this list, we can confirm that Sony and Bose were two of the bestselling brands this year, with cheap prices on its speakers, earbuds and headphones. Philips, Samsung and Shark all saw big price drops, and makeup brands like Rimmel saw the most sales.

Due to the cost of living crisis, we believe people are using these sales to stock up on essentials for round the home. From washing up liquid to coat hangers, teabags to cat food, more and more people are looking for cheap prices on these, and luckily, Amazon delivers with incredibly low prices on these products, especially on their Vouchers (opens in new tab) page.

Is Prime going up in price?

Amazon Prime is rising in price in the UK in September 2022 (opens in new tab). On 15th September, the monthly and annual cost of Prime will be rising on both standard and student accounts.

This takes the monthly subscription fee to £8.99, which is £1 more expensive than before, and the annual subscription has increased by £16, from £79 to £95. For students, the cost will rise from £3.99 to £4.49 monthly and the annual subscription is now £47.49, an increase from £39.

So, if you want Prime to shop the Prime Day sale, we recommend signing up before the event and if you're new, you can shop with a free trial. You can cancel Prime at anytime so you won't be too affected by the price hike.

Will Prime Day 2 be better than Black Friday?

Prime Day is heralded as Amazon's biggest sales event of the year, however, Amazon is also well known for its Black Friday sales (opens in new tab). Last year, Amazon started their Black Friday sale early, weeks in advance of the official sales date. Many shoppers got to take advantage of early discounts and themed weeks that Amazon ran in the lead-up to Black Friday.

Having said that, there is a key difference between Prime Day and Black Friday. The most obvious one is that Black Friday isn't an Amazon-only sale but retailers from around the world take part and slash their prices during the Black Friday and Cyber Monday weekend. Black Friday is also available for all shoppers and not just Prime members.

As Black Friday is the more famous shopping event, you'll typically find cheaper prices. However, Amazon is a big component of the Black Friday sale and its Prime Day sales have some of the cheapest offers on the day. This isn't to say that Amazon won't have low prices on Black Friday but if you're a regular Amazon shopper or Prime user, you'll find the cheapest offers available during the Prime Day sale.

As Prime Day 2 is taking place in October, this means the event is happening a month in advance of Black Friday. This gives us the idea that Prime Day 2 could almost act as a competitor to Black Friday and will most likely offer the cheapest prices to Prime members in this sale.

Best Amazon Prime Day Product Categories

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Amazon Prime Day TV deals (opens in new tab)
Amazon is among the best retailers to shop TV deals throughout the year, but especially on Prime Day. It stocks all major brands and offers big discounts on a range of sizes, from the small 42-inch to the massive 75-inch.
View all Amazon Prime Day TV deals (opens in new tab)

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Amazon Prime Day Tablet deals (opens in new tab)
Amazon is a top destination to look at for tablet deals, as it stocks a full range of iPads, Android devices and its own Fire Tablet. The Prime Day sale saw the 7, 8, 10, Kids and HD devices all have major price drops, so if you're in need of a new tablet, look to Amazon.
View all Amazon Prime Day Tablet deals (opens in new tab)

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Amazon Prime Day Laptop deals (opens in new tab)
Amazon has a wide selection of laptops on offer, many of which were discounted in the Prime Day sale. 2-in-1 laptops and Chromebooks saw the biggest price drops this year, including discounts on devices from Apple, Asus, Acer, HP, Lenovo and Dell.
View all Amazon Prime Day Laptop deals (opens in new tab)

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Amazon Prime Day Amazon Device deals (opens in new tab)
In the Prime Day 2022 sale, Amazon devices had the biggest discounts, with the Echo Dot, Echo Show and Fire TV Sticks all hitting their lowest ever prices. Fire tablets, Kindles  and Blink security cameras were also in the mix and regularly drop in price, so keep an eye out for this in the next sale.
View all Amazon Prime Day Amazon Device deals (opens in new tab)

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Amazon Prime Day Headphones deals (opens in new tab)
From over-ears to true wireless earbuds, Amazon's Prime Day sale was stocked full of headphone deals. Sony, Beats, Bose, Apple and JLab all had huge price drops, and there were a range of corded and cordless offers up for grabs, too.
View all Amazon Prime Day Headphones deals (opens in new tab)

Prime Member benefits to use on Prime Day

When you sign up to Amazon Prime, you not only get access to lightning deals and the Prime Day sale. Prime members also get other benefits like Prime Video, Amazon Music, Prime Gaming, Prime Reading, flexible delivery options, unlimited storage with Amazon Photos and shopping benefits like savings on prescriptions and groceries. So, if you want to save extra money in the Prime Day sale (opens in new tab), here are the best Prime Member benefits you should definitely use this Prime Day.

Check your delivery options

While the main benefit of Prime is flexible deliveries (opens in new tab), one delivery option that can help you save money is free no-rush shipping. If you’re not in a hurry for your items or you’re looking to save money, select the no-rush option at checkout and your order will be delivered within 3-5 days. It’s still free and to thank you for your patience, Amazon gives you an automatic discount on your next order.

Use Amazon Vouchers

Every day, new vouchers are added to the Amazon Voucher (opens in new tab) page which you can collect and use at the checkout for extra money off your orders. Head to the Amazon Voucher page, find the voucher you want to us – for example, a coupon for 30% off wireless earbuds – and click ‘Collect Voucher’. This will take you to a page with details on how to claim and the discount will be applied at checkout.

Try Before You Buy

Amazon Try Before You Buy (opens in new tab) is where Prime members can pick up to 6 eligible clothing items from the Prime Wardrobe and try them for free. You’ll have a week to try on the clothes or shoes to make sure they fit, and after the 7-day try-on period, you pay for what you want to keep and send back the stuff you don’t.

Subscribe & Save

If you buy repeat purchases on Amazon every week or month, use Subscribe & Save. This accumulates all your frequent purchases together like toiletries, cleaning products and beauty essentials, which makes checking out easier and offers up to 15% off the original price when you schedule repeat deliveries.

What kind of sales has Amazon run this year?

Amazon Prime Day brands

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Looking at this year's Amazon sales are a good indication of what to expect from their future sales, including Black Friday and the rumoured Prime Day 2 event. Amazon constantly has deals available sitewide on a range of products on it's 'Today's Deals' (opens in new tab) section.

At T3, we like to consider ourselves experts on big sales events so by looking at the patterns from Amazon's 2022 sales, we've come up with a few predictions for what we expect to see on Prime Day 2 (if it happens), Black Friday and Boxing Day.

Like most retailers, Amazon sticks to seasonal holidays so earlier this year, we had the Amazon Spring Sale (opens in new tab), which had offers on a wide range of products, including laptops, air fryers, headphones and lawn mowers. As Prime Day happened in July, this sale had deals on absolutely everything, but especially on Amazon devices, air conditioners, vacuum cleaners and premium beauty.

As we got further into summer, Amazon ran its Back To School sale (opens in new tab) which had cheap prices on tablets, stationary, fashion and textbooks. Finally to cap off the summer, we saw the Amazon End of Summer Sale (opens in new tab) which treated shoppers to low prices on DIY tools, cookware, smart security cameras, razors, coffee machines and more.

Amazon also typically runs themed weeks throughout the year, and specifically in the run-up to its Black Friday event. So far this year, there's been Gardening Week and Fragrance Week (opens in new tab). All of this gives us a strong indication that these deals could make a come back during Prime Day 2 and Black Friday 2022.

Bethan Girdler-Maslen
Acting Wellness Editor & Deals Writer

As T3's resident Shopping Expert and Deals Writer, Beth covers deals, discount codes, how to save money and seasonal holidays, including Black Friday, Cyber Monday, Amazon Prime Day, Boxing Day and Easter sales. Alongside her primary focus of deals, Beth is currently Acting Wellness Editor, covering all things sleep, yoga, relaxation and general wellbeing.


Having always been passionate about writing, she’s written for websites, newspapers and magazines on a variety of topics, from jewellery and culture, to food and telecoms. You can find her work across numerous sites, including Wedding Ideas Magazine, Health & Wellbeing, The Bristol Post, Fashion & Style Directory and more. In her spare time, Beth enjoys running, reading, baking and attempting DIY craft projects that will probably end in disaster!

With contributions from