Black Friday mattress deals 2021: early sales and what to expect

Where to find the very best Black Friday mattress deals, plus the top cheap mattress deals we recommend today

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Black Friday mattress deals are a superb way to save money on a new mattress and upgrade your bed for less. All the best mattress brands launch sales, with many offering discounts plus free gifts. So not only can one of these cheap mattress deals save you money, they can net you free bedding too. Traditionally we’ve seen sales appear in mid-November, but this year some US mattress brands (like Saatva) have already launched Black Friday-rivalling discounts. Here’s everything you need to know about 2021's Black Friday mattress deals and how to prepare for them… 

The official Black Friday deals 2021 event starts on Friday 26 November, and whether you want to save money on a good memory foam mattress, a hybrid or a traditional model, if past years are anything to go by there should be plenty of Black Friday mattress deals to choose from. 

While in previous years Black Friday has offered the cheapest mattress prices, this year could be different. Why? Because supply chain issues might put pressure on some manufacturers, which could push up the cost of materials and keep prices higher. We’re also seeing shipping delays from some brands. We’ll monitor the situation and keep updating the advice in this guide.

If you can't wait until Black Friday, there are plenty of mattress sales running right now – we’ve listed the really good ones below. For example, Saatva recently launched its Black Friday in October event, with discounts ranging from $100-$400 on qualifying orders. That's a good saving from a premium brand. Read on for everything we know so far about this year's Black Friday mattress deals and how you can prepare for them.

Today’s best mattress sales

In a hurry to buy a new mattress? Plenty of America’s leading sleep brands are currently running a sale. These are ideal if you need to upgrade your bed now and can’t wait for a Black Friday mattress deal. It's also more likely to arrive on time if you buy it now rather than later in the holiday sales period, which is something else to consider. 

If you are looking to upgrade now, these are the mattress sales we'd recommend:

Should you wait for a Black Friday mattress deal?

Usually, the lowest mattress prices arrive in November, but this year it all depends on what happens with shipping supplies. If you don't want to risk any potential disappointment or contend with possible shipping delays, or you have an urgent need for a new mattress, there are plenty of bargains up for grabs right now.

These include cheap mattress deals that give you money off and free gifts. A few of them rival Black Friday offers and are well worth considering, especially those from Nectar and DreamCloud. Here are our top picks:

Nectar Memory Foam Mattress: $100 +$399 of free gifts at Nectar
The Nectar is designed to keep you cool and comfy, and is fantastic value for money with or without a deal. Today you can save $100 on the mattress and bag yourself $399 of free gifts. These include two cooling pillows, soft sheets and a mattress protector. Nectar’s Memory Foam Mattress uses body hugging foam infused with phase-change material to regulate your body temperature during sleep. For the price, it easily outperforms its mid-range rivals, and we don’t expect this deal to get much better come Black Friday, making now a great time to buy.View Deal

Saatva mattress: save up to $400 on qualifying orders at Saatva
If you're looking for eco-friendly luxury for less, here it is. Saatva is offering up to $400 off its mattresses, including the flagship hybrid Saatva Classic – generally regarded as one of the best money can buy. You can also save on organic bedding bundles for healthier, non-toxic sleep. With this deal, the price of a queen size Saatva Classic is reduced to $1,395 (was $1,595). The price is the highest we’ve seen on it this year, so if you don’t need it right now, you may want to wait to see if prices fall again. But if you do need it asap, we’d still recommend it as you’d pay significantly more in store for a mattress of this quality.View Deal

DreamCloud Luxury Hybrid: $200 off + $399 of free gifts at DreamCloud
This is a better deal than you’ll get with the Nectar, but it is a more expensive mattress. That said, for the amount of sleep tech and the high quality of materials used, it’s very well priced. And thanks to the ongoing sale, the award-winning DreamCloud Luxury Hybrid is now priced from $699. With it you’ll get targeted support for your back and hips, constant pressure relief, plus a sturdy base to keep your spine aligned during sleep. As well as $200 off, the DreamCloud comes with $399 worth of free gifts – a mattress protector, sheets and premium pillows. Fantastic value.View Deal

Cocoon by Sealy Chill: save 35% + free pillows and sheets at Cocoon
Hot sleepers, this is the cheap mattress deal for you. The Cocoon by Sealy Chill range offers innovative cooling technology with its popular Chill Memory Foam and Chill Hybrid mattresses, both of which now start from just $499 and $739 respectively with 35% off in the current sale. What’s more, Cocoon is throwing in free pillows and sheets too, increasing your value for money. Ahead of Black Friday, this is an excellent chance to grab a truly great price on an already affordable cooling mattress.View Deal

Purple mattress: get 10% off every mattress at Purple
One of America’s most innovative sleep brands, Purple makes mattresses that relieve pressure across your back, hips and shoulders, while keeping you cooler during sleep. The powerhouse tech behind this is an innovation called Purple Grid Technology, used for cushioning and support in the original Purple Mattress and the more expensive Purple Hybrid Premier alike. With the 10% discount, the award-winning Purple Mattress now starts from $629, with a queen costing $1,169 (was $1,299). This isn’t the biggest discount we’ve seen from Purple, but it’s a decent saving on a good cooling mattress for back pain.View Deal

Black Friday mattress deals: what to look for

A smiling woman with brown curly hair lies in a bed covered with a white comforter

(Image credit: Getty)

It’s easy to feel overwhelmed by the sheer amount of offers flying around, with all of them claiming to be the best. So it’s good to know what to look out for so that you can nab a bargain on a mattress that truly suits your body, sleep and budget. 

We’d recommend bookmarking this page and checking back regularly, as we’ll be rounding up the latest Black Friday mattress deals as and when they appear. We’ve been covering them for years and this is what we suggest keeping in mind:

Look for a clear ‘before’ price and ‘sale’ price. The deal should state what the discount is and list any free gifts you can get with your purchase. Some of these require promo codes, so don’t forget to input any relevant codes at checkout otherwise you may miss out on the free gifts or higher discount.

Buy from brands that offer a risk-free trial of at least 30 nights (we recommend at least 3 weeks of sleeping on it). You will then be able to test the mattress for yourself and get your money back if it’s not right for you.

Pick a mattress because it best suits your sleep needs, and not simply because it has the biggest discount. Money off (especially when it comes with free gifts) is great, but getting a good match and paying a little more if needs be for a mattress suited to you is better for your physical health and wellbeing. 

Don’t be afraid to spend more on a quality mattress, even after a discount. The better the quality, the longer it will last, saving you money in the long run. Also look for deals on mattress toppers and mattress protectors to help your new bed stay fresher for longer.

Who has the best Black Friday mattress deals?

In previous years we have seen offers from all of the major US sleep brands. Most of them run sales all year round (see below), but the crucial thing about Black Friday mattress deals is that they often have the lowest mattress prices too. So while a brand may offer an evergreen 35% off deal each month, if they lower the price of their mattresses for Black Friday, that 35% discount will net you a bigger saving. 

The mattress market is super-competitive, so we are already seeing some good sales around right now, Black Friday or not. This is what we saw from some of the leading brands last year… 

Black Friday mattress deals: A couple lie on a Nectar mattress

Nectar has one of the best Black Friday-rivalling mattress deals you can find right now 

(Image credit: Nectar)

Black Friday mattress deals - Saatva
Last year, luxury mattress brand Saatva offered pretty much the same deal we’d seen from them in previous Black Friday sales, which was around $200 off mattress purchases. The current sale offers a tiered system of discounts depending on how much you spend. As we explain in our Saatva mattress sales and deals round-up, right now you can save up to $400 on qualifying orders.

Black Friday mattress deals - Purple
Last year, Purple mixed it up for Black Friday with money-off deals as well as free bundles. The discount was bigger on Cyber Monday, with Purple offering a larger discount on its mattress bundles compared to the mattresses alone. We cover this more in our guide to the latest Purple mattress sales and deals.

Black Friday mattress deals - Nectar
We’re hoping for some super-savings from Nectar this year that will rival last year’s 25% off everything ahead of the Black Friday sales. Meanwhile, last year’s Black Friday deal from Nectar included hundreds of dollars worth of freebies too, which is in line with the sale the brand is running right now. Read our round-up of the best Nectar mattress discounts for the latest savings.

How to shop Black Friday mattress deals

Play it smart this Black Friday by knowing what’s what when sifting through the sales. We recommend doing the following to make sure you get a good deal:

Check the before-price is genuine. If you’re buying from a third party instead of buying direct, check the price on the manufacturer’s website to make sure you aren’t paying more than what you should be.

Consider buying direct from the brand if the perks are better. Buying from the brand often increases your value for money as you can normally score free bedding and money off. You’ll also get a risk-free trial, free delivery, and a warranty. Some brands (not all) also include free returns if the mattress isn’t right for you.

Buy with purpose. Try not to become swayed by things you don’t need and stay focused on why you are buying the mattress. If, for instance, you are upgrading because you need a firmer mattress, try to find one at a good price, even if it is more expensive than the softer one with the free gifts.